Creating a positive, effective online experience requires more than talent and tools. Our user-centric design process starts with a deep dive into understanding your audience and their unique situations, goals, and needs.
The design process starts and ends with the user, and as part of our user-centric design process we create personas, fictional characters which represent the various users of your site. We then create scenarios which describe how users get to your site, and what they are looking for or trying to do once there.
Interactive prototyping is an effective tool for developing early-stage interactive interfaces which help you see how the user will interact with your website. We use wireframes to show you simplified screen layouts and content structures which are disengaged from the site’s visual and graphic design.
Customers don't just see visual design, they feel it. Our design team draws from a variety of disciplines (UX, graphics, typography, copy), to create elegant and engaging designs that effectively convey your brand message.
To buy your products customers need to be able to find them. From content organization to navigation to nomenclature, we optimize your taxonomy and enable a natural user flow and path to purchase.