Our Audience
The site is designed for families seeking an international early learning environment in Tokyo — both expat households and Japanese parents looking for a globally minded kindergarten.
These audiences share the same need: clear, accessible information about curriculum, locations, admissions, and what makes each school unique. The new website delivers that clarity in a simple, parent-friendly structure.
The Process
We began with discovery by reviewing the shared information, clarifying requirements, and confirming that all kindergarten content would be fully separated from the existing After School site. From there, we created a visual sitemap that preserved the familiar structure while improving the way users move between campuses and program details.
Next, we produced ten wireframes and ten design variations across mobile, tablet, and desktop. Each major page, from the homepage to the school detail pages, was shaped around real parent behavior: scanning quickly, comparing locations, and moving smoothly toward enrollment or inquiries.
Once the designs were approved, development began on a clean WordPress setup with bilingual page structures, content migration, and dynamic sections for posts, news, and recruitment. Throughout this phase, we worked closely with the TISG team to format content, remove kindergarten material from the After School site, and ensure that every detail functioned correctly across languages and devices.
In the end we were able to create an exceptionally well-optimized responsive design that looks and works great pretty much everywhere. Controls are easily accessible, pages load quickly, and global navigation elements are docked neatly out of the way when scrolling down in read mode. And of course it’s fully multilingual.
Design System
Logotype
Icons
Typography &Colors
Primary colors
Secondary colors
FONT FAMILY
The Result
Program details, school introductions, and access information are easier to find and compare. Dynamic news, events, and blog posts keep the site active, while streamlined navigation supports families who may be viewing on a phone during a busy day.
Most importantly, TISG now has a standalone KG platform that represents the program clearly — and supports families as they make one of their most important early education decisions.
