Our Work
Triumph
Building brand awareness through social media and LINE
German lingerie maker Triumph opened its doors back in 1886, around the time corsets were all the rage and bra comfort was still decades away. Fast-forward 132 years and Triumph has locations in more than 50 countries and annual sales of over 1.6 billion USD.
Triumph’s retail brand department was looking for ways to connect with customers and promote footfall through social media, and at the end of a lengthy competitive bidding process hired us to launch a new LINE channel and take over their Facebook strategy and account operations.
For LINE we looked closely at the available account options and eventually settled on LINE Business Connect, a tool that allows for 1-to-1 targeted messaging and mapping of LINE user IDs to existing customer accounts through integration with externals systems such as CRM systems and EC websites.
The “front end” we chose for LINE Business Connect (which has none itself) was DAC’s DialogOne product, a web-based application which makes possible a range of operations such as message composition and delivery, segment creation, rich menu and rich message creation, survey creation, and reporting.
This ongoing engagement now involves a range of activities including calendar management, content creation, posting, campaign development, and friend/follower growth. In six months we have gone from 0 to over 25,000 LINE friends, and continue to add more each month through a combination of online and offline campaigns.
