Our Audience
The site is for English-speaking residents of Tokyo who want to get a Japanese driver's license, from first-time learners to experienced drivers converting an overseas license. Many are unfamiliar with how licensing works in Japan and need clear, reliable information before they commit.
For these visitors, the priorities were plain explanations of each program, a step-by-step guide to enrollment, clear details on English support and access, and an easy path to contact the school or apply online.
The Process
We started with discovery and a review of the school’s Japanese website, then created a 14-page sitemap built around the questions international residents ask: which program to choose, how to enroll, what English support is available and how to get to the school.
We wrote the English content from the existing Japanese site, adapting Japan-specific processes and terms so they are easy to follow for an international audience. We designed 14 page templates for desktop and mobile, then built a responsive website with a contact form, a link to online pre-application, embedded maps and access information, and English meta titles and descriptions. After testing across major browsers and devices, we delivered the complete website files, ready for the school to publish.
The Result
Musashisakai Driving School now has a modern, mobile-friendly English website that explains its license programs, enrollment steps and English support in language international residents can easily follow.
Clear calls to action on every page lead visitors to the contact form or online pre-application, making it simpler for English speakers to take the first step toward a Japanese driver’s license.
14
Pages
Of English content created and localized from the Japanese site
4
Programs
Explained in English, from first-time licenses to foreign license conversion
