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    • 日豪プレス

    オーストラリアの「日本人どうし」がつながる場所
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    日豪プレス

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    プロジェクト概要

    日豪プレス（Nichigo Press）様は、デジタル時代にふさわしい情報発信体制を強化するため、Webサイトの全面改修をNetwiseにご依頼くださいました。

    新しいサイトでは、記事のカテゴリ分類やメール配信登録機能、操作しやすい画面設計などを整え、スマートフォンなど様々な端末に対応した多言語のニュースサイトを構築。これにより、読者が快適に記事を読める環境が整い、日本とオーストラリアをつなぐ情報拠点としての役割が一層深まりました。

    運用面では、編集チームがニュース記事やコラム、イベントレポートなどを簡単に公開できるCMS（コンテンツ管理システム）を導入。スマートフォン対応や検索結果での表示改善にも取り組み、タイムリーかつバイリンガルでの国際情報発信を、技術面から支える仕組みが実現しました。

    Our Strategy

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    The Process

    First up was the site structure, developed over 2 weeks through in-person meetings with project team members on both sides and various client stakeholders. With the structure locked down we moved on to the wireframes, developing 18 unique page templates in all for PC, tablet, and smartphones.

    The wireframes comprised two sets, one for Japanese and another for English, Chinese, and Korean. The website architecture was designed to support a full Japanese site, a mostly-complete English version, and a stripped-down basic version in Chinese and Korean. An intelligent menu system allows the navigation and other UI elements to adapt automatically based on the chosen website language.

    Booking Widget

    We created an always-on booking widget in the footer which can be either docked or left deployed as you like. It allows for one-click access anywhere in the website, on desktop, tablet, or smartphone, to the room and restaurant booking functions, in addition to Club InterContinental content.

    The smartphone experience is much the same, though we elected to use the entire screen for the booking forms. Tabs make it easy to switch between Room and Table reservations. Phone inquiries are merely a tap away.

    In the end we were able to create an exceptionally well-optimized responsive design that looks and works great pretty much everywhere. Controls are easily accessible, pages load quickly, and global navigation elements are docked neatly out of the way when scrolling down in read mode. And of course it’s fully multilingual.

    Design System

    Logotype

    Icons

    Typography &Colors

    Primary colors

    Secondary colors

    FONT FAMILY

    The Result

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    87.9

    %

    Website New Users

    4K+

    %

    Organic Keywords

    230

    %

    Organic Traffic

    It would be nice to get feedback from customers here. I think we can ask clients we've worked with in the past to provide us with feedback. And if we have a photo or even better video, then this will make the testimonials even more realistic and trusting for users.

    Surname Name,
    Position and name of the organization

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