A fresh, world-ready website for this medical R&D firm
SBI Pharmaceuticals is a member of the SBI group of companies managed under SBI Holdings, Inc., a publicly-traded Japanese firm with interests spanning finance, lending, insurance, asset management, venture capital, and biotech. SBI Pharma develops pharmaceutical, health food, and cosmetic products that contain 5-Aminolevlinic acid (5-ALA) as the main active ingredient.
They approached us looking for help creating a new, modern, and world-ready website that would present the firm more positively online and serve as a resource for their various audiences. To this end we created a new, WordPress-based bi-lingual website that has proven to be successful across every one of our target metrics.
To kick things we off we performed competitor research, looking closely at five different competitors’ online presence and positioning before providing the client with our findings, a technical summary, and recommendations.
We then conducted a requirements definition process through discussion and ideation with various client stakeholders, and used this as the basic for a formal project proposal and scope of work. Once signed we got started, following our standard website development process and kicking off with information architecture, including the content structure of the website (sitemap) and per-template page layouts (using wireframes, below).
Along the way we also developed some nice features, such as the Google Maps-based clinic finder you see below.
All in all the project was a great success for all involved.
Take a look at the new website yourself by visiting https://www.sbipharma.co.jp/.