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    • Moobeli

    モダンな北欧家具を美しく魅せる、MoobeliのレスポンシブECサイト制作
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    業種
    家具販売
    クライアント

    Moobeli株式会社

    提供サービス

    プロジェクト概要

    このプロジェクトでは、Moobeliのオンラインストアを構築し、北欧家具や照明、ホームアクセサリー、オブジェなど厳選されたアイテムを、シームレスでスタイリッシュなショッピング体験へと刷新しました。

    椅子やテーブル、デスク、オブジェクトといった商品カテゴリーを直感的にナビゲートできる設計に加え、価格や画像をわかりやすく掲載した商品詳細ページを備え、ブランドの美学を反映したプレミアムでギャラリーのようなユーザー体験を実現しています。

    モバイルファーストのレスポンシブデザイン、安心のクレジットカード決済、簡単に更新できるCMS連携、問い合わせ対応のコンタクト機能も組み込みました。

    効率的な商品表示と洗練されたブランドイメージにより、Moobeliはオンライン上で高級北欧家具を効果的に展開。季節ごとのセールやプロモーションバナーも掲載し、お客様が発見から購入まで快適に進める購買体験を提供しています。

    Our Strategy

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    The Process

    First up was the site structure, developed over 2 weeks through in-person meetings with project team members on both sides and various client stakeholders. With the structure locked down we moved on to the wireframes, developing 18 unique page templates in all for PC, tablet, and smartphones.

    The wireframes comprised two sets, one for Japanese and another for English, Chinese, and Korean. The website architecture was designed to support a full Japanese site, a mostly-complete English version, and a stripped-down basic version in Chinese and Korean. An intelligent menu system allows the navigation and other UI elements to adapt automatically based on the chosen website language.

    Booking Widget

    We created an always-on booking widget in the footer which can be either docked or left deployed as you like. It allows for one-click access anywhere in the website, on desktop, tablet, or smartphone, to the room and restaurant booking functions, in addition to Club InterContinental content.

    The smartphone experience is much the same, though we elected to use the entire screen for the booking forms. Tabs make it easy to switch between Room and Table reservations. Phone inquiries are merely a tap away.

    In the end we were able to create an exceptionally well-optimized responsive design that looks and works great pretty much everywhere. Controls are easily accessible, pages load quickly, and global navigation elements are docked neatly out of the way when scrolling down in read mode. And of course it’s fully multilingual.

    Design System

    Logotype

    Icons

    Typography &Colors

    Primary colors

    Secondary colors

    FONT FAMILY

    The Result

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    87.9

    %

    Website New Users

    4K+

    %

    Organic Keywords

    230

    %

    Organic Traffic

    It would be nice to get feedback from customers here. I think we can ask clients we've worked with in the past to provide us with feedback. And if we have a photo or even better video, then this will make the testimonials even more realistic and trusting for users.

    Surname Name,
    Position and name of the organization

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