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    • Kyodo PR

    ブランドをつなぐ、戦略的コミュニケーション
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    業種
    PR
    クライアント

    共同PR株式会社

    提供サービス

    プロジェクト概要

    1964年創業の共同ピーアール株式会社は、日本最大級の独立系広報会社として、コーポレートサイトの全面改修にあたりNetwiseと協力しました。

    メディア対応、デジタル広報、危機管理、行政との関係構築など、主要な業務内容を分かりやすく伝えることを重視し、利用者にとって見やすく分かりやすい導線を意識した設計を行いました。

    日本語・英語・中国語・韓国語の4言語に対応する構成を取り入れ、事例紹介や専門的な解説記事を掲載できるページも最適化。お知らせやお客様の声、提供するサービスの内容などを社内で随時更新できるよう、使いやすいCMS（コンテンツ管理システム）を導入しました。

    スマートフォンやタブレットなど、あらゆる端末に対応した柔軟な画面設計と、すっきりとした見た目により、変化の激しい日本の情報環境において、共同ピーアールの信頼性と対応力を効果的に伝えるウェブサイトが完成しました。

    Our Strategy

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    The Process

    First up was the site structure, developed over 2 weeks through in-person meetings with project team members on both sides and various client stakeholders. With the structure locked down we moved on to the wireframes, developing 18 unique page templates in all for PC, tablet, and smartphones.

    The wireframes comprised two sets, one for Japanese and another for English, Chinese, and Korean. The website architecture was designed to support a full Japanese site, a mostly-complete English version, and a stripped-down basic version in Chinese and Korean. An intelligent menu system allows the navigation and other UI elements to adapt automatically based on the chosen website language.

    Booking Widget

    We created an always-on booking widget in the footer which can be either docked or left deployed as you like. It allows for one-click access anywhere in the website, on desktop, tablet, or smartphone, to the room and restaurant booking functions, in addition to Club InterContinental content.

    The smartphone experience is much the same, though we elected to use the entire screen for the booking forms. Tabs make it easy to switch between Room and Table reservations. Phone inquiries are merely a tap away.

    In the end we were able to create an exceptionally well-optimized responsive design that looks and works great pretty much everywhere. Controls are easily accessible, pages load quickly, and global navigation elements are docked neatly out of the way when scrolling down in read mode. And of course it’s fully multilingual.

    Design System

    Logotype

    Icons

    Typography &Colors

    Primary colors

    Secondary colors

    FONT FAMILY

    The Result

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    87.9

    %

    Website New Users

    4K+

    %

    Organic Keywords

    230

    %

    Organic Traffic

    It would be nice to get feedback from customers here. I think we can ask clients we've worked with in the past to provide us with feedback. And if we have a photo or even better video, then this will make the testimonials even more realistic and trusting for users.

    Surname Name,
    Position and name of the organization

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