お問い合わせ

FLEX

日本の名車を、アメリカの道へ
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業種
中古車販売 / 車両カスタム
クライアント

フレックス株式会社

提供サービス

プロジェクト概要

Flexは、日本製ランドクルーザーやタコマのカスタムを専門とする企業です。Renoca仕様の車両紹介や輸入サービスの訴求に向けて、高性能なウェブサイトの構築をNetwiseにご依頼いただきました。

当社では、全車両の在庫情報や詳細スペック、AutoCheckレポートを直感的に検索・閲覧できるモダンでレスポンシブなサイトを構築。アメリカ全土の購入検討者が、各モデルを安心して比較・検討できるよう設計しました。

フロントエンドでは、美しいビジュアル、高速な表示速度、スマートフォン最適化に重点を置き、ユーザー体験を最大化。一方、管理画面には、Flexの担当者が在庫や価格、車両スペックをリアルタイムで簡単に更新できる仕組みを導入しています。

その結果、Flexのこだわりや職人技をしっかりと伝える、動的で魅力的なオンラインショールームが完成。顧客からの問い合わせ獲得にもつながっています。

Our Strategy

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The Process

First up was the site structure, developed over 2 weeks through in-person meetings with project team members on both sides and various client stakeholders. With the structure locked down we moved on to the wireframes, developing 18 unique page templates in all for PC, tablet, and smartphones.

The wireframes comprised two sets, one for Japanese and another for English, Chinese, and Korean. The website architecture was designed to support a full Japanese site, a mostly-complete English version, and a stripped-down basic version in Chinese and Korean. An intelligent menu system allows the navigation and other UI elements to adapt automatically based on the chosen website language.

Booking Widget

We created an always-on booking widget in the footer which can be either docked or left deployed as you like. It allows for one-click access anywhere in the website, on desktop, tablet, or smartphone, to the room and restaurant booking functions, in addition to Club InterContinental content.

The smartphone experience is much the same, though we elected to use the entire screen for the booking forms. Tabs make it easy to switch between Room and Table reservations. Phone inquiries are merely a tap away.

In the end we were able to create an exceptionally well-optimized responsive design that looks and works great pretty much everywhere. Controls are easily accessible, pages load quickly, and global navigation elements are docked neatly out of the way when scrolling down in read mode. And of course it’s fully multilingual.

Design System

Logotype

Icons

Typography &Colors

Primary colors

Secondary colors

FONT FAMILY

The Result

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87.9

%

Website New Users

4K+

%

Organic Keywords

230

%

Organic Traffic

It would be nice to get feedback from customers here. I think we can ask clients we've worked with in the past to provide us with feedback. And if we have a photo or even better video, then this will make the testimonials even more realistic and trusting for users.

Surname Name,
Position and name of the organization

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