Bitdefender is a global internet security software company with products installed on over 500 million devices around the world. Their goal? Break into the Japanese market with a line of localized Japanese products for both home and business.
Netwise worked with Bitdefender to create an ecommerce-enabled, mobile-optimized Japanese website that closely follows their global brand identity while providing its target Japanese audience with a design and user experience aligned with their expectations.
We built the website on WordPress to make content updates easy and painless, and developed an e-commerce integration with Avangate’s payment processing solution. We also managed the translation of all of their product and website content from English to Japanese, and provided copywriting services for taglines and calls-to-action.
Our end-to-end service offering provided Bitdefender a with fast, effective, and affordable market entry solution for Japan. Moreover, they now have the benefit of working with a partner in Japan able to look after a full range of post-launch activities, from website management and operations to marketing and promotion.