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SBI Pharma

A fresh, world-ready website for this medical R&D firm
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Industry
Pharmaceuticals
The Client

SBI Pharma

Services

The Brief

SBI Pharmaceuticals is a member of the SBI group of companies managed under SBI Holdings, Inc., a publicly-traded Japanese firm with interests spanning finance, lending, insurance, asset management, venture capital, and biotech. SBI Pharma develops pharmaceutical, health food, and cosmetic products that contain 5-Aminolevlinic acid (5-ALA) as the main active ingredient.

They approached us looking for help creating a new, modern, and world-ready website that would present the firm more positively online and serve as a resource for their various audiences. To this end we created a new, WordPress-based bi-lingual website that has proven to be successful across every one of our target metrics.

Our Strategy

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The Process

To kick things we off we performed competitor research, looking closely at five different competitors’ online presence and positioning before providing the client with our findings, a technical summary, and recommendations.

We then conducted a requirements definition process through discussion and ideation with various client stakeholders, and used this as the basic for a formal project proposal and scope of work. Once signed we got started, following our standard website development process and kicking off with information architecture, including the content structure of the website (sitemap) and per-template page layouts.

The Results

The website welcomes 10,000 visitors a month, 85% of whom find it via organic search. Appearing in the first position among Google search results for the crucial keyword 5-ALA certainly doesn’t hurt. SBI Pharma got just what they asked for: a good-looking, professional website that ranks well and converts many of its visitors.

10K

K

Visitors Monthly

85
%

Organic Traffic

1
st

Among Search Results

It would be nice to get feedback from customers here. I think we can ask clients we've worked with in the past to provide us with feedback. And if we have a photo or even better video, then this will make the testimonials even more realistic and trusting for users.

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