Our Audience
Visitors to the ANA InterContinental Tokyo website come from all over the world and speak many languages. The website would need to support English, Japanese, Korean, Simplified Chinese, and Traditional Chinese.
While researching rooms and booking a stay is the primary goal of visitors from overseas, many local Japanese visitors care more about the many drinking and dining options on offer at this conveniently-located Akasaka landmark.
The Process
First up was the site structure, developed over 2 weeks through in-person meetings with project team members on both sides and various client stakeholders. With the structure locked down we moved on to the wireframes, developing 18 unique page templates in all for PC, tablet, and smartphones.
The wireframes comprised two sets, one for Japanese and another for English, Chinese, and Korean. The website architecture was designed to support a full Japanese site, a mostly-complete English version, and a stripped-down basic version in Chinese and Korean. An intelligent menu system allows the navigation and other UI elements to adapt automatically based on the chosen website language.
In the end we were able to create an exceptionally well-optimized responsive design that looks and works great pretty much everywhere. Controls are easily accessible, pages load quickly, and global navigation elements are docked neatly out of the way when scrolling down in read mode. And of course it’s fully multilingual.
Design System
Logotype
Icons
Typography &Colors
Primary colors
Secondary Colors
Font Family
The Result
In the end we were able to create an exceptionally well-optimized responsive design that looks and works great pretty much everywhere. Controls are easily accessible, pages load quickly, and global navigation elements are docked neatly out of the way when scrolling down in read mode. And of course it’s fully multilingual.
Increase in Bookings
Lower Bounce Rate
More Organic Traffic
