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LY Ads: Designing Your Unified Local Growth System in Japan
For many global and APAC marketing teams, the LY Ads transition can seem like little more than a platform rename. But for foreign brands planning serious growth in Japan, the change is not cosmetic. As LY, formed through the integration of LINE and Yahoo! JAPAN group businesses, confirmed in its September 2025 integration notice and…
Understanding Gen Z Consumers in Japan: Digital Habits You Can’t Ignore
Discover how Gen Z in Japan discovers brands, shops, and engages online. Practical strategies for marketers ready to connect with Japan's next generation of consumers.
Why Google AI Mode Loves Reddit & Other Forums
See how Google’s AI Mode draws from Reddit and Quora, and learn how marketers can use community-driven content to stay visible in AI-powered search.
How to Integrate LINE with Your E-Commerce Website
Building strong customer relationships is key in e-commerce. Integrate LINE, Japan’s top messaging app, with your online store to boost engagement, drive repeat sales, and enhance support.
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