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    • Tokyo American Club

    Asia's premier private club gets an amazing new website
    visit website
    Industry
    Hospitality/Menbership Club
    The Client

    Tokyo American Club

    Services

    The Brief

    Founded in 1928 and long a hub of Tokyo’s international community, the Tokyo American Club has been described by private club consultants the McMahon group as “light years ahead of its U.S. counterparts” and “quite possibly the finest private club facility in the world.” With credentials like these you can imagine the pressure we were under when asked to create the online face of this Tokyo institution following the opening of its spectacular new location.

    Our Strategy

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    The Process

    First up was the site structure, developed over 2 weeks through in-person meetings with project team members on both sides and various client stakeholders. With the structure locked down we moved on to the wireframes, developing 18 unique page templates in all for PC, tablet, and smartphones.

    The wireframes comprised two sets, one for Japanese and another for English, Chinese, and Korean. The website architecture was designed to support a full Japanese site, a mostly-complete English version, and a stripped-down basic version in Chinese and Korean. An intelligent menu system allows the navigation and other UI elements to adapt automatically based on the chosen website language.

    Booking Widget

    We created an always-on booking widget in the footer which can be either docked or left deployed as you like. It allows for one-click access anywhere in the website, on desktop, tablet, or smartphone, to the room and restaurant booking functions, in addition to Club InterContinental content.

    The smartphone experience is much the same, though we elected to use the entire screen for the booking forms. Tabs make it easy to switch between Room and Table reservations. Phone inquiries are merely a tap away.

    In the end we were able to create an exceptionally well-optimized responsive design that looks and works great pretty much everywhere. Controls are easily accessible, pages load quickly, and global navigation elements are docked neatly out of the way when scrolling down in read mode. And of course it’s fully multilingual.

    Design System

    Logotype

    Icons

    Typography &Colors

    Primary colors

    Secondary colors

    FONT FAMILY

    The Result

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    87.9

    %

    Website New Users

    4K+

    %

    Organic Keywords

    230

    %

    Organic Traffic

    It would be nice to get feedback from customers here. I think we can ask clients we've worked with in the past to provide us with feedback. And if we have a photo or even better video, then this will make the testimonials even more realistic and trusting for users.

    Surname Name,
    Position and name of the organization

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