The Challenge
What had begun initially as a UX redesign project to improve on another firm’s earlier work ultimately expanded into a full-scale website redesign and redevelopment effort. This one would present a number of challenges above and beyond your typical EC website creation project, as we discovered while going through our preliminary, in-depth requirements definition process.
These included things like:
- Create a branded sub-site for each brand within the larger EC website
- Provide access to products via the branded sub-site or the Sports-W product catalog
- Create separate B2C and B2B websites with a shared, synchronized product catalog
- Implement pre-order functionality for wholesale customers to pre-order products in bulk
- Quick-order form for B2B customers
- “Outlet” page for specially-priced and marked-down items
The Process
To make all this work we chose WordPress and WooCommerce for the platform, employing a Multisite network to simplify management and consistency of design and–where needed–functionality. Administration of the two (essentially distinct) websites could thus be performed using a single WordPress back-end and “network” administrator accounts.
We executed the months-long project using our standard website development process and a team of four. The client was closely involved every step of the way, helping to ensure the new EC website we were building together would have what it takes to move their online business to the next level. We made some minor course corrections along the way once we had a website functional enough to see “in action,” and these helped to create a new platform that ticked all the necessary boxes when we reached the finish line.
The new website we created is shown below. It’s branded with the Sports-W colors and a new logo we created for them as part of the project. The brands are presented front and center, and clicking through to any of them takes you to a branded sub-site.
There’s a lot more under the hood, but let me close with this short list of some of the other things that make this new website great:
- Page editing with Elementor makes content updates powerful yet fun and easy
- The website is extremely well-optimized for mobile (I know, as they should all be these days but hey)
- The website is also well-optimized for search engines, and the positive impact of this has been swift and significant
We were excited to take on this challenging project and are very happy with what were able to create in the end. Moreover, the project team on the client side was capable and a real pleasure to work with. Nothing satisfies like satisfying work!
Design System
Logotype
Typography &Colors
Primary colors
Secondary colors
FONT FAMILY
87.9
%
Website New Users
4K+
%
Organic Keywords
230
%
Organic Traffic
