Driving aggressive Japanese market expansion online
US-based BIOMET 3i has been a leader in the dental industry for over 25 years through continuous innovation, education, new market expansion and long standing relationships with global dental schools and societies. When they looked to expand their operations and sales in Japan they turned to Netwise.
We created a new website for them which features rich product information aimed at both dentists and their patients. The site has a responsive design, which makes it easy for dentists to review and discuss product options with patients on tablets, right in their clinics. We also created an event management system for publishing information about upcoming courses and seminars.
The result? Increased brand awareness, stronger relationships with Japanese dentists, and an information resource serving multiple target audiences across all device types.