{"id":7293,"date":"2023-02-28T07:49:20","date_gmt":"2023-02-27T22:49:20","guid":{"rendered":"https:\/\/netwisestg.wpenginepowered.com\/blog\/making-the-transition-to-google-analytics-4-ga4\/"},"modified":"2025-11-21T14:18:21","modified_gmt":"2025-11-21T05:18:21","slug":"making-the-transition-to-google-analytics-4-ga4","status":"publish","type":"blog","link":"https:\/\/www.netwise.jp\/ja\/blog\/making-the-transition-to-google-analytics-4-ga4\/","title":{"rendered":"Google Analytics 4 (GA4)\u3078\u306e\u79fb\u884c\u306b\u3064\u3044\u3066"},"content":{"rendered":"\n
\n
\n\n\n\n

Google\u304b\u3089GA4\u79fb\u884c\u306e\u50ac\u4fc3\u304c\u3042\u308b\u4e2d\u3001\u306a\u304b\u306a\u304b\u8e0f\u307f\u51fa\u305b\u306a\u3044\u3067\u3044\u305f\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3057\u304b\u3057\u3001\u307f\u306a\u3055\u3093\u3001\u3044\u3088\u3044\u3088\u79fb\u884c\u671f\u9650\u304c\u8fd1\u3065\u3044\u3066\u3044\u307e\u3059\uff01\u305d\u3053\u3067\u3001\u79fb\u884c\u306b\u5f79\u7acb\u3064\u7c21\u5358\u306a\u30ac\u30a4\u30c9\u3092\u7528\u610f\u3057\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u306f\u79fb\u884c\u4f5c\u696d\u3092\u9032\u3081\u308b\u969b\u306b\u7591\u554f\u306b\u601d\u3046\u3067\u3042\u308d\u3046\u3044\u304f\u3064\u304b\u306e\u8cea\u554f\u306b\u5bfe\u3057\u3066\u304a\u7b54\u3048\u3055\u305b\u3066\u9802\u304d\u307e\u3057\u305f\u3002\uff1a<\/p>\n\n\n\n

    \n
  1. GA4\u3068\u306f?<\/li>\n\n\n\n
  2. \u5c0e\u5165\u671f\u9650\u306f\u3044\u3064\uff1f<\/li>\n\n\n\n
  3. \u73fe\u5728\u4f7f\u7528\u3057\u3066\u3044\u308bGA\u30d7\u30ed\u30d1\u30c6\u30a3\u30fc\u306f\u79fb\u884c\u306e\u5bfe\u8c61\u306a\u306e\u304b\uff1f<\/li>\n\n\n\n
  4. UA\u304b\u3089GA4\u3078\u306e\u79fb\u884c\u65b9\u6cd5<\/li>\n\n\n\n
  5. \u3082\u3057GA4\u3078\u79fb\u884c\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306f\uff1f<\/li>\n\n\n\n
  6. GA4\u79fb\u884c\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/li>\n\n\n\n
  7. GA4\u306e\u4ee3\u66ff\u3048\u306b\u306a\u308b\u3082\u306e\u306f\uff1f<\/li>\n<\/ol>\n\n\n\n

    \u3055\u3042\u3001\u306f\u3058\u3081\u307e\u3057\u3087\u3046\u3002 <\/strong><\/p>\n\n\n\n

    1. GA4\u3068\u306f?<\/h2>\n\n\n\n

    GA4\uff08Google Analytics 4\uff09\u306f\u3001Google Analytics\u306e\u6700\u65b0\u306e\u30a4\u30c6\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3092\u5168\u9762\u7684\u306b\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u305f\u6700\u65b0\u7248\u306b\u306a\u308a\u307e\u3059\u3002\u6a5f\u68b0\u5b66\u7fd2\u6a5f\u80fd\u306a\u3069\u306e\u65b0\u6a5f\u80fd\u3084\u3001\u3088\u308a\u4f7f\u3044\u3084\u3059\u3044\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n

    GA4\u306e\u4e3b\u306a\u5909\u66f4\u70b9\u306e1\u3064\u306f\u3001UA\u306e\u3088\u3046\u306a\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u30d9\u30fc\u30b9\u306e\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u3067\u306f\u306a\u304f\u3001\u30a4\u30d9\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3067\u306e\u3059\u3079\u3066\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304c “\u30a4\u30d9\u30f3\u30c8 “\u3068\u307f\u306a\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30af\u30ea\u30c3\u30af\u3001\u30d3\u30c7\u30aa\u518d\u751f\u3001\u305d\u306e\u4ed6\u306e\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u307e\u305f\u3001GA4\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u3088\u308a\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u308b\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u305d\u306e\u4ed6\u3001GA4\u306f\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u5411\u4e0a\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001Google Ads\u3084\u305d\u306e\u4ed6\u306eGoogle\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u306e\u7d71\u4e00\u306e\u7c21\u7d20\u5316\u306a\u3069\u306e\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    2. \u5c0e\u5165\u671f\u9650\u306f\u3044\u3064\uff1f<\/h2>\n\n\n\n

    \u3067\u304d\u308b\u3060\u3051\u65e9\u3044\u5c0e\u5165\u304c\u597d\u307e\u3057\u3044\u3067\u3059\u3002\u9045\u304f\u3066\u30822023\u5e746\u670830\u65e5<\/strong>\u307e\u3067\u306e\u5c0e\u5165\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \u306a\u305c\u3053\u306e\u69d8\u306a\u53b3\u3057\u3044\u671f\u9650\u3092\u8a2d\u3051\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3068\u3001\u7406\u7531\u306f\u30012023\u5e747\u67081\u65e5\u4ee5\u964d\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u4e00\u5207\u306e\u30c7\u30fc\u30bf\u3092\u51e6\u7406\u3057\u306a\u304f\u306a\u308b\u304b\u3089\u3067\u3059\u3002\u3057\u304b\u3057\u30012023\u5e747\u67081\u65e5\u4ee5\u964d\u3082\u671f\u9593\u9650\u5b9a\u3067\u65e2\u5b58\u306eUA\u30ec\u30dd\u30fc\u30c8\u3092\u95b2\u89a7\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u306fGoogle Analytics 4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u306e\u307f\u53ce\u96c6\u30fb\u51e6\u7406\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u3060GA4\u306b\u79fb\u884c\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u5f15\u304d\u7d9a\u304d\u5165\u624b\u3067\u304d\u308b\u3088\u3046\u3001\u671f\u9650\u307e\u3067\u306bUA\u304b\u3089GA4\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

    3. \u73fe\u5728\u4f7f\u7528\u3057\u3066\u3044\u308bGA\u30d7\u30ed\u30d1\u30c6\u30a3\u30fc\u306f\u79fb\u884c\u306e\u5bfe\u8c61\u306a\u306e\u304b\uff1f<\/h2>\n\n\n\n

    GA4\u3078\u79fb\u884c\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u3054\u81ea\u8eab\u306eGA\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u5bfe\u8c61\u304b\u3069\u3046\u304b\u3001\u73fe\u5728\u306e\u8a2d\u5b9a\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u3059\u3079\u3066\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u30d7\u30ed\u30d1\u30c6\u30a3\u3092GA4\u3078\u5207\u308a\u66ff\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u6700\u8fd1\u3001\u65b0\u3057\u3044GA\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u306fGA4\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3059\u3002\u3054\u81ea\u8eab\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u306f\u3001GA\u306e\u7ba1\u7406\u30d1\u30cd\u30eb\u306b\u884c\u304d\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u8a2d\u5b9a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001”Measurement ID”\u3068\u3044\u3046\u30d5\u30a3\u30fc\u30eb\u30c9\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002ID\u304c\u300cUA-\u300d\u3067\u59cb\u307e\u3063\u3066\u3044\u308c\u3070\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\uff08\u305d\u3057\u3066\u5207\u308a\u66ff\u3048\u308b\u6642\u671f\u304c\u6765\u3066\u3044\u308b\uff09\u3053\u3068\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n
    \n

    4. UA\u304b\u3089GA4\u3078\u306e\u79fb\u884c\u65b9\u6cd5<\/h2>\n\n\n\n

    \u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304b\u3089GA4\u3078\u306e\u79fb\u884c\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u65b0\u3057\u3044GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u3001\u305d\u308c\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30ea\u30f3\u30af\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u30923\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3001\u65b9\u6cd5\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u8a73\u7d30\u3092\u78ba\u8a8d\u3067\u304d\u308b\u30ea\u30f3\u30af\u3082\u5408\u308f\u305b\u3066\u53c2\u7167\u3057\u3066\u307f\u3066\u4e0b\u3055\u3044\u3002<\/p>\n\n\n\n

    Step 1 – \u65b0\u3057\u3044GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210:<\/strong>
    Google Analytics\u306e\u300cAdmin\u300d\u30bf\u30d6\u3092\u9078\u629e\u3057\u3001\u300cProperty\u300d\u306e\u4e2d\u306b\u3042\u308b\u300cCreate Property\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002\u8868\u793a\u3055\u308c\u308b\u6307\u793a\u306b\u5f93\u3063\u3066\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u540d\u306e\u5165\u529b\u3001\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u3068\u901a\u8ca8\u306e\u9078\u629e\u3001Google Analytics\u3068Google Ads\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\uff08\u8a72\u5f53\u3059\u308b\u5834\u5408\uff09\u306e\u30ea\u30f3\u30af\u306a\u3069\u3092\u8a2d\u5b9a\u3057\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30d2\u30f3\u30c8: ‘GA4 Setup Assistant’ \u3067\u7c21\u5358\u306b\u8a2d\u5b9a\u304c\u53ef\u80fd\u3002 \u8a73\u7d30\u306f\u3053\u3061\u3089\u304b\u3089\uff1a <\/em>Google Analytics 4 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u5c0e\u5165 (\u3059\u3067\u306bAnalytic\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8)<\/em><\/a><\/p>\n<\/div><\/div>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n
    \n

    Step 2 – GA4\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u8ffd\u52a0\uff1a<\/strong>
    <\/p>\n\n\n\n

    GA4\u306e\u65b0\u3057\u3044\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3057\u305f\u3089\u3001GA4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092Web \u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u306f\u3001GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e”Data Streams “\u30bf\u30d6\u3092\u30af\u30ea\u30c3\u30af\u3001”Web “\u3092\u9078\u629e\u3057\u3001\u753b\u9762\u306e\u6307\u793a\u306b\u5f93\u3063\u3066\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8a2d\u5b9a\u3057\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u30b3\u30fc\u30c9\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d8\u30c3\u30c0\u30fc\u306b\u8ffd\u52a0\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

    \u30d2\u30f3\u30c8: Google Tag Manager\u3092\u4f7f\u7528\u3057\u3066\u3001\u30b3\u30fc\u30c9\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2d\u5b9a\u53ef\u80fd\u3002\u8a73\u7d30\u306f\u3053\u3061\u3089\u304b\u3089\uff1a<\/em>Google Tag Manager\u3067Google Analytics 4\u30bf\u30b0\u3092\u8a2d\u5b9a\u3059\u308b<\/em><\/a><\/p>\n<\/div><\/div>\n\n\n\n

    \"\"\/<\/figure>\n\n\n\n
    \n

    Step 3 – \u30bf\u30b0\u306e\u8a2d\u7f6e\u53ca\u3073\u3068\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306e\u78ba\u8a8d:<\/strong>
    <\/p>\n\n\n\n

    GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u8a2d\u5b9a\u3057\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u3089\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3068\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u8a2d\u5b9a\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3084\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f5c\u6210\u3001\u30e6\u30fc\u30b6\u30fc\u3084\u30a4\u30d9\u30f3\u30c8\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u8a2d\u5b9a\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8a2d\u5b9a\u306b\u306f\u3001GA4 \u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u300cEvents\u300d\u30bf\u30d6\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30d2\u30f3\u30c8: Setup Assistant\u306e\u4f7f\u7528\u3002 \u8a73\u7d30\u306f\u3053\u3061\u3089\u304b\u3089\uff1a<\/em>Setup Assistant\u3092\u4f7f\u3063\u3066 Google Analytics 4 \u3092\u306f\u3058\u3081\u3088\u3046<\/em><\/a><\/p>\n\n\n\n

    5. \u3082\u3057GA4\u3078\u79fb\u884c\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306f\u3069\u3046\u306a\u308b\u306e\uff1f<\/h2>\n\n\n\n

    \u3082\u3057\u4f55\u3082\u3057\u306a\u3051\u308c\u3070Google\u304c\u81ea\u52d5\u7684\u306bUA\u30d7\u30ed\u30d1\u30c6\u30a3\u3092GA4\u306b\u79fb\u884c\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u8a18\u4e8b<\/a>\u3067\u3082\u89e6\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u30c7\u30fc\u30bf\u54c1\u8cea\u306e\u78ba\u4fdd\u306e\u305f\u3081\u3001Google\u304c\u81ea\u52d5\u79fb\u884c\u3092\u884c\u3046\u524d\u306b\u624b\u52d5\u3067UA\u306e\u8a2d\u5b9a\u3092GA4\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u3092\u5f37\u304f\u63a8\u5968\u3057\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n

    \u3057\u304b\u3057\u3001\u4ed6\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u79fb\u884c\u3092\u6c7a\u3081\u305f\u5834\u5408\u3001\u81ea\u52d5\u79fb\u884c\u30d7\u30ed\u30bb\u30b9\u3092\u62d2\u5426\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u306a\u3088\u3046\u3067\u3059\u3002\uff08\u4e0a\u8a18\u30ea\u30f3\u30af\u53c2\u7167\uff09<\/p>\n\n\n\n

    Google\u306b\u3088\u3063\u3066\u81ea\u52d5\u79fb\u884c\u3055\u308c\u305f\u5834\u5408\u3001\u57fa\u672c\u7684\u306a\u6a5f\u80fd\u3057\u304b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u306b\u6ce8\u610f\u3057\u3001\u79fb\u884c\u5f8c\u306f\u8a2d\u5b9a\u3092\u3057\u3063\u304b\u308a\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7d30\u304b\u3044\u8a2d\u5b9a\u306f\u81ea\u5206\u3067\u8a2d\u5b9a\u3059\u308b\u3057\u304b\u65b9\u6cd5\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

    6. GA4\u79fb\u884c\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n

    \u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n

    \u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u3068\u6bd4\u8f03\u3057\u305f\u3068\u304d\u306e\u3001GA4\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\uff1a<\/strong>GA4\u306f\u3001\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u304a\u3051\u308b\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u7740\u76ee\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u884c\u52d5\u3057\u3066\u3044\u308b\u304b\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u6a5f\u80fd\u306e\u5f37\u5316\uff1a<\/strong>GA4\u3067\u306f\u3001\u81ea\u52d5\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3068\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\/\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u30b5\u30dd\u30fc\u30c8\u306b\u3088\u308a\u3001\u3088\u308a\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3068\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3078\u306e\u6df1\u3044\u6d1e\u5bdf\u529b\u3092\u5f97\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001UA\u306e\u5834\u5408\u3001\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001GA4\u306f\u3053\u308c\u3092\u81ea\u52d5\u7684\u306b\u884c\u3063\u3066\u304f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

    AI\u3092\u6d3b\u7528\u3057\u305f\u6d1e\u5bdf\u529b\uff1a<\/strong>GA4\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3068AI\u3092\u5229\u7528\u3057\u3001\u3088\u308a\u8061\u660e\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u4f8b\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u5316\u306e\u6a5f\u4f1a\u3092\u63d0\u6848\u3059\u308b\u306e\u306b\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30af\u30ed\u30b9\u30c9\u30e1\u30a4\u30f3 \u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\uff1a<\/strong>GA4\u3067\u306f\u3001\u8907\u6570\u306e\u30c9\u30e1\u30a4\u30f3\u3084\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u306b\u307e\u305f\u304c\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u308b\u305f\u3081\u3001Google\u306eFirebase SDK\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u56fa\u6709\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8a2d\u5b9a\uff08UA\u3067\u5fc5\u8981\u3060\u3063\u305f\uff09\u304c\u4e0d\u8981\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u6a5f\u80fd\u306f\u3001\u8907\u6570\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u4f01\u696d\u3084\u3001\u8907\u96d1\u306e\u30a6\u30a7\u30d6\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u6301\u3064\u4f01\u696d\u306b\u3068\u3063\u3066\u7279\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\n\n\n\n

    \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u91cd\u8996\u3057\u305f\u30c7\u30fc\u30bf\u53ce\u96c6\uff1a<\/strong>GA4\u306f\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fc\u30af\u30c3\u30ad\u30fc\u306b\u95a2\u9023\u3059\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u61f8\u5ff5\u306b\u5bfe\u51e6\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001GA4\u306f\u3001\u30c7\u30fc\u30bf\u306e\u81ea\u52d5\u524a\u9664\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u7ba1\u7406\u306a\u3069\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u91cd\u8996\u3057\u305f\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u898f\u5236\u3092\u9075\u5b88\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n

    GA4\u306f\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306b\u6bd4\u3079\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u6ce8\u610f\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u70b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

    \u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u30aa\u30d7\u30b7\u30e7\u30f3\uff1a<\/strong>GA4 \u306f\u3001UA \u306b\u6bd4\u3079\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u9078\u629e\u80a2\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30ab\u30b9\u30bf\u30e0\u30fb\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3084\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u591a\u7528\u3057\u3066\u3044\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u306f\u4e0d\u5411\u304d\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001GA4\u3067\u306f\u30ab\u30b9\u30bf\u30e0\u30ec\u30dd\u30fc\u30c8\u3084\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u30b5\u30dd\u30fc\u30c8\u304c\u306a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

    \u904e\u53bb\u306e\u30c7\u30fc\u30bf\uff1a<\/strong>GA4 \u3078\u306e\u79fb\u884c\u306f\u3001\u4e00\u304b\u3089\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u3044\u304f\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3001UA\u3067\u53ce\u96c6\u3057\u305f\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3078\u306f\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u53e4\u3044UA\u306e\u30c7\u30fc\u30bf\u306fUA\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u4e0a\u3067\u307e\u3060\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u304c\uff082023\u5e747\u67081\u65e5\u4ee5\u964d\u306e\u9650\u5b9a\u671f\u9593\uff09\u3001GA4\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306b\u306f\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

    \u5916\u90e8\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u306e\u5c11\u306a\u3055\uff1a<\/strong>GA4\u306f\u3001Google Ads\u3084Looker Studio\u306a\u3069\u4ed6\u306eGoogle\u88fd\u54c1\u3068\u306e\u9023\u643a\u304c\u9650\u3089\u308c\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u4e0d\u5229\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

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    5. GA4\u306e\u4ee3\u66ff\u3048\u306b\u306a\u308b\u3082\u306e\u306f\uff1f<\/h2>\n\n\n\n

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    Matomo<\/strong><\/a><\/p>\n\n\n\n

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    \"\"\/<\/figure>\n\n\n\n
    \n

    Plausible Analytics<\/strong><\/a><\/p>\n\n\n\n

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