{"id":7292,"date":"2023-03-14T07:35:39","date_gmt":"2023-03-13T22:35:39","guid":{"rendered":"https:\/\/netwisestg.wpenginepowered.com\/blog\/8-essential-metrics-for-tracking-e-commerce-performance\/"},"modified":"2025-11-21T14:45:06","modified_gmt":"2025-11-21T05:45:06","slug":"8-essential-ecommerce-metrics","status":"publish","type":"blog","link":"https:\/\/www.netwise.jp\/ja\/blog\/8-essential-ecommerce-metrics\/","title":{"rendered":"E\u30b3\u30de\u30fc\u30b9\u306b\u4e0d\u53ef\u6b20\u306a8\u3064\u306e\u6307\u6a19"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\u6b63\u78ba\u306aKPI (Key Performance Indicator) \/\u6307\u6a19\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u306f\u3001E\u30b3\u30de\u30fc\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3001\u307e\u305f\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u304d\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u6700\u3082\u91cd\u8981\u306aKPI\/\u6307\u6a19\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\u3002E\u30b3\u30de\u30fc\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u552f\u4e00\u304b\u3064\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001EC\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3059\u308b\u969b\u306b\u6ce8\u610f\u6df1\u304f\u8ffd\u8de1\u3059\u3079\u304d\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u3002<br>\u4ee5\u4e0b\u304c\u305d\u306e\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 (CVR: Conversion Rate)<\/li>\n\n\n\n<li>\u5e73\u5747\u6ce8\u6587\u984d (AOV: Average Order Value)<\/li>\n\n\n\n<li>\u30ab\u30b4\u843d\u3061\u7387 (Shopping Cart Abandonment Rate)<\/li>\n\n\n\n<li>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387 (Repeat Purchase Rate)<\/li>\n\n\n\n<li>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024 (CLV: Customer Lifetime Value)<\/li>\n\n\n\n<li>\u9867\u5ba2\u7372\u5f97\u8cbb\u7528 (CAC: Customer Acquisition Cost)<\/li>\n\n\n\n<li>\u30c8\u30c3\u30d7\u30bb\u30e9\u30fc (Top Products Sold)<\/li>\n\n\n\n<li>\u76f4\u5e30\u7387 (Bounce Rate)<\/li>\n<\/ol>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u3001\u6c7a\u3081\u3089\u308c\u305f\u9806\u756a\u3067\u4e26\u3093\u3067\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u6e2c\u5b9a\u5024\u3092\u3069\u306e\u3088\u3046\u306b\u53d6\u5f97\u3059\u308b\u304b\u3001\u306a\u305c\u305d\u308c\u304c\u91cd\u8981\u306a\u306e\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u3089\u306e\u6570\u5024\u3084\u50be\u5411\u304b\u3089\u3069\u306e\u3088\u3046\u306a\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u308b\u306e\u304b\u3001\u307e\u305f\u5bfe\u7b56\u3068\u3057\u3066\u4f55\u3092\u691c\u8a0e\u3059\u3079\u304d\u306a\u306e\u304b\u306b\u7126\u70b9\u3092\u3042\u3066\u3066\u884c\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u3069\u3053\u3067\u5404\u6307\u6a19\u306e\u5024\u3092\u53d6\u5f97\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n\n\n\n<p>Google Analytics\u3067\u3059\u3002 Google Analytics\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001Google Analytics\u3067Ecommerce Tracking\u304c\u6709\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001Ecommerce Tracking\u30b3\u30fc\u30c9\u3092EC\u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3057\u307e\u3059\u3002\u5168\u3066\u306e\u8a2d\u5b9a\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001EC\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u304c\u958b\u59cb\u3057\u307e\u3059\u3002\u8a2d\u5b9a\u306b\u554f\u984c\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u5f0a\u793e\u304c\u304a\u624b\u4f1d\u3044\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u306e\u3067\u3001\u3054\u9060\u616e\u306a\u304f\u304a<a href=\"https:\/\/www.netwise.jp\/ja\/contact\/\">\u554f\u3044\u5408\u308f\u305b<\/a>\u304f\u3060\u3055\u3044\u3002&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CVR-2-1024x569.png\" alt=\"\" class=\"wp-image-8072\" srcset=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CVR-2-1024x569.png 1024w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CVR-2-300x167.png 300w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CVR-2-768x427.png 768w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CVR-2-1536x853.png 1536w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CVR-2-2048x1138.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 (CVR: Conversion Rate)<\/h2>\n\n\n\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08CVR\uff09\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u306b\u5165\u3063\u3066\u304d\u305f\u5408\u8a08\u306e\u30a2\u30af\u30bb\u30b9\u6570\uff08\u5225\u540d\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff09\u306e\u3046\u3061\u3001\u8cfc\u5165\u306b\u81f3\u3063\u305f\u4eba\u306e\u6570\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u305d\u306e\u30a2\u30af\u30bb\u30b9\u304b\u3089\u58f2\u308a\u4e0a\u3052\u305f\u6570\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u306a\u305f\u306eEC\u30b7\u30e7\u30c3\u30d7\u306b1000\u4ef6\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u3042\u308a\u300145\u4ef6\u306e\u6ce8\u6587\u3092\u5f97\u305f\u5834\u5408\u3002\u4e0a\u8a18\u306e\u8a08\u7b97\u5f0f\u3067\u8a08\u7b97\u3059\u308b\u3068\u300145\/1000\uff1d4.5\uff05\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306aEC\u30b5\u30a4\u30c8\u306eCVR\u306f2%\uff5e3%\u306b\u53ce\u307e\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u696d\u7a2e\u306b\u3088\u3063\u3066\u5dee\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3057\u3001Web\u30b5\u30a4\u30c8\u304c\u591a\u6570\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u304c\u60aa\u3044\u3001\u30da\u30fc\u30b8\u901f\u5ea6\u304c\u9045\u3044\u3001\u884c\u52d5\u559a\u8d77\uff08CTA\uff09\u304c\u4e0d\u6b63\u78ba\u306a\u3069\u3001Web\u30b5\u30a4\u30c8\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u95a2\u3059\u308b\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u6697\u793a\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u969b\u306f\u3001Web\u30b5\u30a4\u30c8\u3092\u6ce8\u610f\u6df1\u304f\u898b\u76f4\u3057\u3001\u9867\u5ba2\u306e\u8996\u70b9\u3067\u8003\u3048\u3001Web\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\u3092\u63a2\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u5341\u5206\u306b\u7372\u5f97\u3067\u304d\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u6709\u6599\u5e83\u544a\u3084\u81ea\u7136\u691c\u7d22\u3001\u307e\u305f\u306f\u305d\u306e\u4e21\u65b9\u3092\u7528\u3044\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8a98\u5c0e\u3059\u308b\u65b9\u6cd5\u3092\u63a2\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>*\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6700\u9069\u5316\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6700\u9069\u5316\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u6709\u6599\u5e83\u544a\u306b\u3064\u3044\u3066\u304a\u56f0\u308a\u306e\u65b9\u306f\u3001\u5f0a\u793e\u307e\u3067<a href=\"https:\/\/www.netwise.jp\/ja\/contact\/\">\u3054\u9023\u7d61<\/a>\u304f\u3060\u3055\u3044\u3002<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/AOV-2-1024x569.png\" alt=\"\" class=\"wp-image-8062\" srcset=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/AOV-2-1024x569.png 1024w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/AOV-2-300x167.png 300w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/AOV-2-768x427.png 768w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/AOV-2-1536x853.png 1536w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/AOV-2-2048x1138.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u5e73\u5747\u6ce8\u6587\u984d (AVO: Average Order Value)<\/h2>\n\n\n\n<p>\u5e73\u5747\u6ce8\u6587\u984d\uff08AOV\uff09\u3068\u306f\u3001EC\u30b5\u30a4\u30c8\u3067\u9867\u5ba2\u304c\u6d88\u8cbb\u3059\u308b\u5e73\u5747\u91d1\u984d\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u53ce\u76ca\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3057\u3001\u9577\u671f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e88\u7b97\u3092\u7acb\u3066\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001AOV\u304c50\u30c9\u30eb\u3067\u3001\u305d\u306e\u6708\u306e\u76ee\u6a19\u58f2\u4e0a\u304c10,000\u30c9\u30eb\u306e\u5834\u5408\u3001\u5c11\u306a\u304f\u3068\u3082200\u4eba\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u58f2\u4e0a\u76ee\u6a19\u306e\u9054\u6210\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001AOV\u306e\u5897\u52a0\u3092\u691c\u8a0e\u3057\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u307e\u3068\u3081\u8cb7\u3044\u5272\u5f15\u3001\u30af\u30fc\u30dd\u30f3\u306a\u3069\u306e\u4e00\u822c\u7684\u306a\u6226\u7565\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Shopping-Cart-Abandon-2-1024x569.png\" alt=\"\" class=\"wp-image-8064\" srcset=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Shopping-Cart-Abandon-2-1024x569.png 1024w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Shopping-Cart-Abandon-2-300x167.png 300w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Shopping-Cart-Abandon-2-768x427.png 768w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Shopping-Cart-Abandon-2-1536x853.png 1536w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Shopping-Cart-Abandon-2-2048x1138.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u30ab\u30b4\u843d\u3061\u7387 (Shopping Cart Abandonment Rate)<\/h2>\n\n\n\n<p>\u30ab\u30b4\u843d\u3061 (Shopping Cart Abandonment Rate) \u3068\u306f\u3001\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u8ffd\u52a0\u3057\u3001\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5b8c\u4e86\u3057\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u8a18\u9332\u3059\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u53d6\u3089\u306a\u3044\u3068\u3044\u3051\u306a\u3044\u5fc5\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u8b66\u544a\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u901a\u5e38\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3059\u308b\u4eba\u306f\u3001\u88fd\u54c1\u306b\u8208\u5473\u3092\u793a\u3057\u3066\u3044\u308b\u304c\u3001\u652f\u6255\u3044\u65b9\u6cd5\u306e\u9078\u629e\u80a2\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u3001\u8ffd\u52a0\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u3001\u30b5\u30a4\u30c8\u306e\u901f\u5ea6\u304c\u9045\u3044\u306a\u3069\u3001\u8cfc\u5165\u3092\u5b8c\u4e86\u3059\u308b\u306e\u3092\u59a8\u3052\u308b\u4f55\u3089\u304b\u306e\u8981\u56e0\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6570\u5024\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u3001\u3088\u308a\u591a\u304f\u306e\u30ab\u30b4\u843d\u3061\u304c\u767a\u751f\u3057\u305f\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30ab\u30b4\u843d\u3061\u7387\u306f69.75%\u304b\u308985.65%\u306e\u9593\u306b\u6b62\u307e\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u300195\uff05\u304b\u3089100\uff05\u306e\u9593\u306b\u306a\u3063\u305f\u5834\u5408\u306e\u307f\u3001\u8d64\u4fe1\u53f7\u304c\u70b9\u706f\u3057\u307e\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Repeat-Purchase-2-1024x569.png\" alt=\"\" class=\"wp-image-8066\" srcset=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Repeat-Purchase-2-1024x569.png 1024w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Repeat-Purchase-2-300x167.png 300w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Repeat-Purchase-2-768x427.png 768w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Repeat-Purchase-2-1536x853.png 1536w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/Repeat-Purchase-2-2048x1138.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u30ea\u30d4\u30fc\u30c8\u7387 (Repeat Purchase Rate)<\/h2>\n\n\n\n<p>\u30ea\u30d4\u30fc\u30c8\u7387\u3068\u306f\u3001\u540c\u3058EC\u30b5\u30a4\u30c8\u30672\u56de\u4ee5\u4e0a\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306e\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u305d\u306eE\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u306f\u6301\u7d9a\u53ef\u80fd\u3067\u3042\u308a\u3001\u6210\u9577\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-background\" style=\"border-radius:8px;background-color:#eeeeee;padding-top:32px;padding-right:32px;padding-bottom:32px;padding-left:32px\">\u696d\u7a2e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u5e73\u5747\u3059\u308b\u3068\u30ea\u30d4\u30fc\u30c8\u7387\u306f20\uff05\uff5e30\uff05\u306e\u9593\u306b\u53ce\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3082\u305720\uff05\u3092\u4e0b\u56de\u308b\u5834\u5408\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u4f4e\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001EC\u30b5\u30a4\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08CX\uff09\u306b\u76ee\u3092\u901a\u3059\u304b\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u8cfc\u5165\u5f8c\u306e\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u3082\u542b\u3081\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08CX\uff09\u3092\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u904e\u53bb\u306e\u9867\u5ba2\u306e\u518d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u6642\u9593\u3092\u8cbb\u3084\u3059\u3053\u3068\u3082\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u6709\u6599\u5e83\u544a\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u9867\u5ba2\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u307e\u3067\u518d\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u4f4e\u3044\u305f\u3081\u3001\u9867\u5ba2\u7dad\u6301\u306e\u305f\u3081\u306e\u52aa\u529b\u306f\u4fae\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CLV-2-1024x569.png\" alt=\"\" class=\"wp-image-8068\" srcset=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CLV-2-1024x569.png 1024w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CLV-2-300x167.png 300w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CLV-2-768x427.png 768w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CLV-2-1536x853.png 1536w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CLV-2-2048x1138.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024 (CLV: Customer Lifetime Value)<\/h2>\n\n\n\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u3068\u306f\u3001\u9867\u5ba21\u4eba\u3042\u308b\u3044\u306f1\u793e\u306e\u9867\u5ba2\u304c\u53d6\u5f15\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u308f\u308b\u307e\u3067\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u671f\u9593\u3067\u3001\u305d\u306e\u9867\u5ba2\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3057\u305f\u4fa1\u5024\u306e\u7dcf\u984d\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002\u3053\u306e\u5024\u306f\u3001\u88fd\u54c1\u3084\u7523\u696d\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002EC\u30b9\u30c8\u30a2\u3067\u7570\u306a\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u88fd\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u307e\u305a\u30ab\u30c6\u30b4\u30ea\u30fc\u3054\u3068\u306b\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u8a08\u7b97\u5f0f\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u6570\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\uff0850\uff05\u3092\u8d85\u3048\u306a\u3044\uff09\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u7279\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u6307\u6a19\u3092\u4f7f\u3048\u3070\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u307e\u305f\u540c\u69d8\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u53ef\u80fd\u6027\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u7372\u5f97\u3084\u9867\u5ba2\u7dad\u6301\u306b\u3069\u308c\u3060\u3051\u6295\u8cc7\u3092\u3059\u308b\u306e\u304c\u9069\u5207\u306a\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CAC-2-1024x569.png\" alt=\"\" class=\"wp-image-8070\" srcset=\"https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CAC-2-1024x569.png 1024w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CAC-2-300x167.png 300w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CAC-2-768x427.png 768w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CAC-2-1536x853.png 1536w, https:\/\/www.netwise.jp\/wp-content\/uploads\/2023\/03\/CAC-2-2048x1138.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u7372\u5f97\u8cbb\u7528&nbsp; (CAC: Customer Acquisition Cost)<\/h2>\n\n\n\n<p>\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\uff08CAC\uff09\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u8cbb\u3084\u3059\u5e73\u5747\u7684\u306a\u30b3\u30b9\u30c8\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u53ce\u76ca\u4ee5\u4e0a\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3089\u306a\u3044\u3088\u3046\u3001\u3053\u306e\u6307\u6a19\u3092\u6ce8\u8996\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002CAC\u304c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024 (CLV) 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class=\"wp-block-heading\">\u30c8\u30c3\u30d7\u30bb\u30e9\u30fc\u5546\u54c1<\/h2>\n\n\n\n<p>\u3053\u306e\u6307\u6a19\u306b\u3088\u3063\u3066\u3001\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u5546\u54c1\uff08\u6700\u3082\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u308b\u5546\u54c1\u3001\u6570\u91cf\u7684\u306b\u6700\u3082\u591a\u304f\u58f2\u308c\u3066\u3044\u308b\u5546\u54c1\uff09\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u5728\u5eab\u3092\u4e88\u6e2c\u30fb\u7ba1\u7406\u3057\u3001\u7570\u306a\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u3064\u3051\u305f\u985e\u4f3c\u54c1\u306a\u3069\u306e\u65b0\u3057\u3044\u5546\u54c1\u3092\u4f5c\u3063\u305f\u308a\u3001\u307e\u3068\u3081\u8cb7\u3044\u5272\u5f15\u3092\u3064\u3051\u305f\u308a\u3057\u3066\u3001\u304a\u5ba2\u69d8\u306b\u3088\u308a\u591a\u304f\u8cfc\u5165\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u5de5\u592b\u3057\u3001\u58f2\u4e0a\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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