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User-centric Design

Great user experience is more than just a pretty UI.

Creating a positive, effective online experience requires more than talent and tools. Our user-centric design process starts with a deep dive into understanding your audience and their unique situations, goals, and needs.

Concept & Strategy

Personas & Scenarios

The design process starts and ends with the user, and as part of our user-centric design process we create personas, fictional characters which represent the various users of your site. We then create scenarios which describe how users get to your site, and what they are looking for or trying to do once there.

  • Use cases
  • Journey mapping
  • Research
  • Interviews
Concept & Strategy

Prototyping & Wireframes

Interactive prototyping is an effective tool for developing early-stage interactive interfaces which help you see how the user will interact with your website. We use wireframes to show you simplified screen layouts and content structures which are disengaged from the site’s visual and graphic design.

  • Experience design
  • Online preview
  • Canvas creation
  • Interaction Design
Concept & Strategy

Visual Design

Customers don't just see visual design, they feel it. Our design team draws from a variety of disciplines (UX, graphics, typography, copy), to create elegant and engaging designs that effectively convey your brand message.

  • Web & Mobile UI
  • Responsive Design
  • Email design
  • Landing pages
Concept & Strategy

Site Structure + Taxonomy

To buy your products customers need to be able to find them. From content organization to navigation to nomenclature, we optimize your taxonomy and enable a natural user flow and path to purchase.

  • Sitemaps
  • Menus & navigation
  • User flows
  • Information architecture

Ready to talk about your project?