• Discovery and Definition

    We start each project by collecting the information we'll need to execute it successfully, which means lots of client Q&A and surveys, researching the market and target audience, and a thorough review of the project materials and technical requirements.

    KEY STEPS

    • Gather Information
    • Define Goals, Audience and Market
    • Identify and Compare Competitors
    • Create Schedule and Project Plan
    • Assign Project Team

  • Structure

    The step is to create the "information architecture" of the site or application, which includes organizing the content and then defining a sitemap based on this. Afterwards we lay out each of the screens and plan the navigation.

    KEY STEPS

    • Define and Review Content
    • Create Site Structure (Sitemap)
    • Create Screen Layouts (Wireframes)
    • Client Approval Green Arrow

  • Design

    Here we take the structure and layout created in the previous step and bring it to life, creating a rich interface with full color graphics, images, typography and more. This iterative process involves multiple rounds of review and revision that conclude with the client approving a design they love.

    KEY STEPS

    • Visual Design
    • Client Review
    • Revise and Refine
    • Client Approval Green Arrow
    • Create Style Guide

  • Production

    Once the visual design is complete and approved we proceed to production. After setting up the development and hosting environments we start building, which usually involves database design, application coding and slicing up the screen designs.

    KEY STEPS

    • Setup the environment
    • Slice & Optimize Images
    • Create HTML/CSS framework
    • Build Pages, Integrate with CMS
    • Client Approval Green Arrow

  • Launch and Beyond

    Before launching the completed site or app we put it through rounds of rigorous testing to identify any remaining issues with the content, design or functionality. We launch the site once it has been formally approved, then monitor closely for 30-days, correcting any remaining issues at no charge.

    KEY STEPS

    • Testing & QA
    • Final Approval Green Arrow
    • Launch the Site
    • Complete Re-test
    • 30-day Monitoring Period
    • Maintenance & Support